There are hundreds of TV channels, millions of web sites and hundreds of thousands of “Apps” along with an alphabet soup of DMP’s, API’s and SDK’s. Marketing was never easy, but technology has made it a whole lot tougher. We have to seamlessly integrate a whole new range of skills and capabilities. It’s so easy to get lost among a storm of buzzwords with metaphor mixing, self-proclaimed gurus to confuse you along the way. With all that in mind, here is a list of the top 4 marketing principles we advise any SME to integrate into their marketing planning in the digital age.