Hurray! – You’ve set up your business Facebook page! You’ve posted! You got a couple of likes! But you’ve noticed the decrease in organic reach of your posts…. Now what?? This button keeps on appearing asking if you would like to “Boost” your post… you take the plunge…. It seems reasonably cheap and promises to reach loads of people! Job done – who knew advertising could be SO easy?! But then someone says “Have you tried targeted Facebook advertising?? Don’t hit Boost!!” What??? Why not????