There are hundreds of TV channels, millions of web sites and hundreds of thousands of “Apps” along with an alphabet soup of DMP’s, API’s and SDK’s. Marketing was never easy, but technology has made it a whole lot tougher. We have to seamlessly integrate a whole new range of skills and capabilities. It’s so easy to get lost among a storm of buzzwords with metaphor mixing, self-proclaimed gurus to confuse you along the way. With all that in mind, here is a list of the top 4 marketing principles we advise any SME to integrate into their marketing planning in the digital age.
Hurray! – You’ve set up your business Facebook page! You’ve posted! You got a couple of likes! But you’ve noticed the decrease in organic reach of your posts…. Now what?? This button keeps on appearing asking if you would like to “Boost” your post… you take the plunge…. It seems reasonably cheap and promises to reach loads of people! Job done – who knew advertising could be SO easy?! But then someone says “Have you tried targeted Facebook advertising?? Don’t hit Boost!!” What??? Why not????