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EU GDPR compliance
Uncategorized

GDPR Deadline 25th May 2018 – Get compliant

With a little over 2 months to go, make sure you're not getting left behind, here are the basics about GDPR GDPR is both complex and far reaching and presents a significant risk to all organisations in terms of high financial penalties and potential damage to their reputation. What is GDPR? We recommend checking the… Continue reading GDPR Deadline 25th May 2018 – Get compliant

Marketing advice

The Top 4 Marketing Principles For The Digital Age

There are hundreds of TV channels, millions of web sites and hundreds of thousands of “Apps” along with an alphabet soup of DMP’s, API’s and SDK’s. Marketing was never easy, but technology has made it a whole lot tougher.  We have to seamlessly integrate a whole new range of skills and capabilities.   It’s so easy to get lost among a storm of buzzwords with metaphor mixing, self-proclaimed gurus to confuse you along the way. With all that in mind, here is a list of the top 4 marketing principles we advise any SME to integrate into their marketing planning in the digital age.

Facebook advertising
Marketing advice

Facebook: Boost v Targeted Advertising

Hurray! – You’ve set up your business Facebook page! You’ve posted! You got a couple of likes! But you’ve noticed the decrease in organic reach of your posts…. Now what?? This button keeps on appearing asking if you would like to “Boost” your post… you take the plunge…. It seems reasonably cheap and promises to reach loads of people! Job done – who knew advertising could be SO easy?! But then someone says “Have you tried targeted Facebook advertising?? Don’t hit Boost!!” What??? Why not????